First things first, the mother of all colors this year: brown. Earlier this year, brown was being championed by paint companies on both sides of the Atlantic as the It color of 2024. They weren’t wrong. Having crept in slowly on the heels of neutrals like flax, oatmeal, and cream, the color is showing no sign of slowing down.
A rich brown bedroom in the Los Angeles home of David Alhadeff.
Stainmaster, a flooring and paint brand from Lowe’s, named Truffle, a rich chocolate-meets-taupe, their COTY. “Truffle complements a wide range of styles, from modern minimalism to rustic chic and layers beautifully with a broad palette of colors from soft neutral hues to deep bold palettes, truly elevating the style of any space,” Monica Reese, Lowe’s director of trend and style, said in a press release.
For Etsy’s Johnson, these earthy tones are already beginning to pop across a wide range of categories in the retail world. “From wooden ornaments, wall art, and dried florals and garlands to soft blankets and soothing palettes of neutral browns, we’re seeing a strong trend of shoppers embracing these colors in all aspects of their homes,” she explains. “These hues represent a return to comforting neutrals that showcase relaxing creativity unlike the recent bold colors that have been taking over.”
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